What is eBusiness?
“Time is the only commodity worth anything anymore. Consumers will pay you to save them time. The Internet saves people time.”
—Scott Reamer, S.G. Cowen
IBM coined the term eBusiness, and the Gartner Group fleshed it out to mean the continuous optimization of a firm’s business activities through digital technology. eBusiness involves attracting and retaining the right customers and business associates.
eBusiness includes digital communication, eCommerce, online market and business competitors research, and it is used by every business discipline.
Judy Strauss and Raymond Frost have mentioned in their book, E-Marketing, the following formula to represent eBusiness components graphically:
EB = EC + BI + CRM + SCM + ERP
That is, eBusiness is eCommerce plus business intelligence, customer relationship management, supply chain management, and enterprise resource planning.
We can also describe the term eBusiness as the utilisation of internet technologies to improve the productivity or profitability of a business.
Every business, whether small or big, can benefit from using eBusiness. The eMarketing Consultant Ltd., an eMarketing Company based in UK can help you in many ways to:
For more information about our eMarketing and eBusiness Consultancy, contact The eMarketing Consultant:
We can also describe the term eBusiness as the utilisation of internet technologies to improve the productivity or profitability of a business.
Every business, whether small or big, can benefit from using eBusiness. The eMarketing Consultant Ltd., an eMarketing Company based in UK can help you in many ways to:
- Bring your existing business online for much improved performance and profitability.
- Improve internal and external communication through effective e-marketing
- Increase sales through an eCommerce enabled website integrated with a back office system
- Reduce your communication and travel costs using online meeting tools and shared workspaces
- Improve customers relations and productivity through effective Electronic Customer Relationship Management (eCRM)
- Reduce advertising and marketing by implementing cost effective eMarketing techniques.
For more information about our eMarketing and eBusiness Consultancy, contact The eMarketing Consultant: